How to Write Product Descriptions Like a Pro

Whenever you sell any type of product or have a blog, you have seconds in which have to be used to convince someone why they should make a purchase or keep reading. You need to get your product description right in order to do this. You can hire a product description writing service or you can tackle it yourself.  We believe that writing compelling copy is the key

Here’s how to write product descriptions like a pro.

Read the Best Copy

You can’t write a description until you know how the experts are doing it. Look at your chosen field and find the best-sellers. Using Amazon is an ideal method to find the best-sellers in your category. If they’ve reached the list of best-sellers they’re doing something right.

Beware of the Competition

It’s always good to know what your competitors are doing, but you don’t want to focus on them too much. You have to be careful of always looking at the competition because you could find yourself in a situation where you’re copying what they do since it’s the safest course of action to follow.

How can you be original when all you’re doing is copying word-for-word what your competitors are?

Cut Down

Instead of writing a 50-word product description immediately, write what you want. It doesn’t matter if you produce a 500-word story about how smooth the materials are or how the product is created in detail. It’s always easier to cut everything down.

Write a long-form piece of copy and cut it down by extracting all the major points from it, which is what will form the meat of your 50-word product description.

Finding the Narrative

Here’s a step-by-step guide for coming up with ideas.

  1. Brainstorm the angles you can take.
  2. Walk away and return to the list for another session.
  3. Speak to someone you trust about your ideas and ask for their ideas.
  4. Begin the first draft.
  5. Review what you’ve written.

If what you come up with isn’t good enough, start this process all over again.

Grill the Manufacturer

If someone hands you a product you need to write copy for, the specifications provided by the manufacturer aren’t enough. They give you the bare facts about the product and nothing else. There’s no soul to these statistics.

Ask the manufacturer to talk to you about their product. Get the facts from a human and you’ll discover the heart behind the product. This is what you need to bottle and present to potential customers.

Does it fulfil a Need?

Talking to someone about a new washing machine is fine, but it must fulfil a need. If it does not nobody is going to buy it. Your number one priority is to convince someone they have to have this product now.

Think about what a new washing machine would do for someone. Weave these benefits into the copy and you will always get better results.

It Takes Practice

It always takes practice to get this right. Writing an enticing product description requires a lot of time and effort. Multiple drafts are often needed to find the best words for the job.



Internet Safety Tips For Kids

It’s so easy to understand why many parents have a love-hate relationship with the Internet. On one hand, it’s a wonderful source of information and knowledge. On the other, it could provide too much information and knowledge that is deemed inappropriate for kids who are at such an impressionable age. The internet is a good avenue for connecting and reconnecting with family and friends; however, it is also where you could have a brush with unsavory characters.

Here are some Internet safety tips for kids in order to remain safe even while making full use of the vast information available out there on the web.

  1. Be careful what you share online, particularly when it comes to personal and sensitive information about yourself and any member of your family. Social networks have privacy settings, but even those can be bypassed and hacked into, so the best thing to do is to not divulge too much. There are simply some information that is not meant to be shared to all and sundry. (This includes passwords.)
  2. When sharing photographs of yourself or of your family, choose where to post or upload it. Also, be mindful of the photos or images you share. If the photographs are of other people, like members of your family, for example, ask for their permission first before posting them online.
  3. When using a computer or laptop that is also used by other people, make sure to log out properly from any of your accounts (e-mail, social networks, etc) when you’re done using the Internet.
  4. Making friends is not a bad thing. However, before meeting any of the friends you’ve met online in person, make sure to get your parents’ or guardians’ permission first. Should you decide to eventually go ahead with the meeting, it would be better if you are accompanied by your parent or guardian.
  5. Respect applies online, too. When joining discussions online or adding comments on certain posts, don’t be insulting. This would minimize, or altogether prevent, hostilities against you.
  6. Follow the rules. If your parents forbid you to visit certain sites, or if the library at school expressly lists down which websites to avoid, heed their words. If you have homework and you need to use the internet, do not hesitate to ask for help. No one would think less of you if you ask for parental guidance while surfing online.
  7. If your parent has restricted your access to the Internet via tools such as Net Nanny or firewall software, do not try to hack into such a setup. Accept the fact that everything is done with a good purpose.
  8. Sound off. If you have any concerns, or there is someone bullying you online, let someone know about it. Keeping quiet will not solve the problem. Net stalking is a major problem on the Internet.

The best safeguard against anything that could pose harm to kids while using the internet is guidance and vigilance on the part of the parents. Good communication between parents and their children is vital in order to keep everyone safe from Internet-related risks and dangers. Needless to say, the parents need to be kids’ best friends in real life and on the Internet as well.

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What is my Internet Speed?

In layman’s terms, the Internet speed of your Internet connection is nothing but the number of ‘bits’ transferred to your computer in a second. A bit is a measure of digital information – in fact the smallest measure.

Then there’s Kilo bits (Kb) and Mega bits (Mb). One Kilo bit is equivalent to 1024 bits and one Mega bit is 1024 Kilo bits.

Once again…

1Kb = 1024 bits and 1Mb = 1024 Kb (or 1024 x 1024 bits = 1048576 bits)

The Internet speed

Now, when someone says that he has an Internet speed of 1Mbps, it just means that his Internet connection can transfer 1048576 bits to his computer at best. That is the best case. Sometimes the actual speed can be much lesser based on the Internet traffic parameters and technical problems.

Bit v/s Byte

Byte is probably a more common term that you use on a daily basis. A Byte (B in capital) is equivalent to 8 bits (b in small letter).

This is what you normally see on your File Explorer when you browse file’s properties. The bigger measures of file or data size are KB (KB in Capital = Kilobytes) and MB (Megabytes).

Now, coming back to your Internet speed topic – I just mentioned that 1Mbps connection means something that can transfer up to 1024 Kilo bits of information per second. This, in BYTE terms, would just mean 1024 / 8 Kilo Bytes of data being transferred to your PC every second. That means 128 Kilo Bytes (KB per second). So if you are downloading a 128KB image from the Internet using a 1Mbps connection, it may take just one second!

Using the same connection, a 5MB MP3 music file will take 40 seconds.

How to Test your Internet Speed?

Your Internet Service Provider (ISP) might have provided you an Internet Speed Meter or speed testing application for your use. If not, you may use the following online Internet speed testers to actually test verify your Internet Connection speed:

  2. Speakeasy Speed test

If you don’t want to use the online speed tester applications, you may download one of the free Internet speed testing applications from here.

I hope that the Internet speed matter is much clearer for you now. Have fun net surfing!

How to Cite a Website?

What exactly is Website citation and How to Cite a Website?

Whenever you use information from other websites on your own site, blog or publications, you have to give credit to the original author and website. Giving credit where it belongs can arrest plagiarism, get you clean image and save you from potential legal proceedings.

You may use the following simple steps to cite a website:

Explanation on How to Cite a Website

  1. Author: Find out the author’s name from the website. This can be found out from the article header, the about page or using the contact page of the website. If you do not get the actual author, you may want to use the site owners name. The name should be used in Last name, First name initial format (e.g Clinton, B)
  2. Year of publication: This is usually found below the article title on most websites or somewhere within the news body on news sites. For citing, you have to enclose the year of publication in parentheses and placed immediately after the author’s name
  3. Article title: Use of the news or article title with its first letter capitalized and it should end with a period. This information will follow the year of publication
  4. Date of accessing the information: Precede the date with the word “Retrieved” and succeed it with “from” (e.g Retrieved, December 23, 2010 from)
  5. Website name and URL: Get the website name as appeared on your web browser while browsing that site and the URL from the address box of the browser while browsing the article being cited. You may now complete the citation by including these information as the last part with the words “web site” following the website name

The completed website citation would look like the following example if you were to cite this particular website and the article that you are reading right now.

Lewis, B (2010) How to cite a website. Retrieved, December 23, 2010 from Daily Tips for Your Life web site

The above citation would work for printed material as well. When you are using online citation, you may shorten it further by actually linking the URL within the citation content.

What you just read is an example of APA style citation.

Now do yo still wonder how to cite a website?