How to Write Product Descriptions Like a Pro

Whenever you sell any type of product or have a blog, you have seconds in which have to be used to convince someone why they should make a purchase or keep reading. You need to get your product description right in order to do this. You can hire a product description writing service or you can tackle it yourself.  We believe that writing compelling copy is the key

Here’s how to write product descriptions like a pro.

Read the Best Copy

You can’t write a description until you know how the experts are doing it. Look at your chosen field and find the best-sellers. Using Amazon is an ideal method to find the best-sellers in your category. If they’ve reached the list of best-sellers they’re doing something right.

Beware of the Competition

It’s always good to know what your competitors are doing, but you don’t want to focus on them too much. You have to be careful of always looking at the competition because you could find yourself in a situation where you’re copying what they do since it’s the safest course of action to follow.

How can you be original when all you’re doing is copying word-for-word what your competitors are?

Cut Down

Instead of writing a 50-word product description immediately, write what you want. It doesn’t matter if you produce a 500-word story about how smooth the materials are or how the product is created in detail. It’s always easier to cut everything down.

Write a long-form piece of copy and cut it down by extracting all the major points from it, which is what will form the meat of your 50-word product description.

Finding the Narrative

Here’s a step-by-step guide for coming up with ideas.

  1. Brainstorm the angles you can take.
  2. Walk away and return to the list for another session.
  3. Speak to someone you trust about your ideas and ask for their ideas.
  4. Begin the first draft.
  5. Review what you’ve written.

If what you come up with isn’t good enough, start this process all over again.

Grill the Manufacturer

If someone hands you a product you need to write copy for, the specifications provided by the manufacturer aren’t enough. They give you the bare facts about the product and nothing else. There’s no soul to these statistics.

Ask the manufacturer to talk to you about their product. Get the facts from a human and you’ll discover the heart behind the product. This is what you need to bottle and present to potential customers.

Does it fulfil a Need?

Talking to someone about a new washing machine is fine, but it must fulfil a need. If it does not nobody is going to buy it. Your number one priority is to convince someone they have to have this product now.

Think about what a new washing machine would do for someone. Weave these benefits into the copy and you will always get better results.

It Takes Practice

It always takes practice to get this right. Writing an enticing product description requires a lot of time and effort. Multiple drafts are often needed to find the best words for the job.