9 TED Talks That Anyone Working in Stockbroking Should Watch

The renowned TED Talks is arguably one of the most innovative ideas of the 21st Century. Each TED talk discussion provides the viewers with an excellent resource to increase their knowledge on any subject imaginable.TED hosts thousands of visionaries and some of the greatest minds in the world, and the best stock brokers and financial experts are not left behind.

In this article, we compile a list of 9 TED Talks that anyone working in stockbroking should watch.These talks will challenge your worldview and offer valuable insights and techniques.

1. Kevin Slavin: How Algorithms Shape Our World

In this funny and compelling talk, Kevin Slavin shows how we are living in a world that is heavily controlled by algorithms. He states that algorithms are increasingly changing our world.From researchers who use algorithms to predict behaviors, to the people at Wall Street, who create algorithm trading, algorithms are transforming and controlling our lives. Slavin gives examples of the Wall Street Crash as an example of the unexpected impact of algorithms.

2. Sheena Iyengar: How to make choosing easier

Sheena Iyengar is a Professor of Business who is famed for her research on choice and innovation.In this TED Talk, she presents a study of CEOs that shows that they make up to 70 decisions each day.Sheena explains the consequences of making too many decisions and the techniques that can be used to avoid choice overload.

3. Tobias Preis: Can Google Predict the Stock Market?

Tobias Preis is an Associate Professor of Finance at the Warwick Business School. His research on how to exploit the volumes of data generated by our interactions with technology can be very vital to anyone working in the stockbroking industry. With his keen interest in future predictions, Tobias Preis offers great advice on the stock market.

4. Geoff Mulgan: Post-Crash, Investing in a Better World

In his lecture, Geoff Mulgan talks about rebooting the world’s economy after the Stock Market Crash of 2008.Mulgan presents the idea of giving the huge government bailout packages to entrepreneurs, healthcare, green technology, and other socially responsible companies instead of the doomed old companies.This TED talk is a must watch as it focuses on the future of capitalism and the positive impacts of social innovation.

5. Marco Vangelisti: Investing for the World We Want

A fascinating story that introduces the concept of “regenerative investing.” Marco Vangelisti is a great speaker with exceptional knowledge of traditional finance.Being a former financial advisor, Marco has a lot of experience in investing and the stockbroking industry.He talks about a new way of investing that is based on direct relationships and aligned with good values.

6. Eddie Obeng: Smart Failure for a Fast-Changing World

Eddie Obeng, a business educator, notes that the world is changing faster than most people have realized.In his inspiring and entertaining talk, Eddie highlights the three crucial changes that we should all understand to boost productivity. He calls out for the culture of what he terms as the “smart failure.” It is time for everyone in the stockbroking industry to take steps towards understanding where we are, and where we want to go.

7. Shlomo Benartzi: Saving for tomorrow, tomorrow

Even as the systems for preparation for retirement continue to improve over the past decades, the national savings have continued to decline. The economist Shlomo Benartzi talks of the great ways to improve money management. He gives an excellent introduction to behavioral economics and tries to understand the money mistakes that people make.Schlomo provides great solutions and tools for saving more tomorrow and how everyone can apply them.

8. Jihan Bowes-Little: Trading as a Way of Life

The California-born trader turned writer, Bowes-Little, learned plenty of lessons while he was trading.In his TED Talk presentation, he offers three valuable trading tips that helped in through the years financially as well as discover his passion. He believes that many traders have the wrong mentality which makes them no longer capable of proper control of risks.

9. Mellody Hobson: Financial Literacy

The value investor Mellody Hobson simply has it all.She is one of the top women in the investment world and a strong supporter of financial literacy, value investing and the power of diversity.Hobson talks about the importance of working through tough economic times and being able to ‘stand on your feet.’ The thought provoking and energetic talk will help anyone working in stockbroking to determine their financial destiny.

Just watching these incredible TED Talks will provide the much-needed insight to anyone working in stockbroking.As companies like the CMC Markets continue to evolve, ensure that you grow with them.

Online Entertainment Also Provides Relief From Stress

BALLOONS

A great deal has been written about how modern forms of entertainment may increase or decrease our stress levels. While some have claimed that spending too much time playing games, watching movies and interacting online increases stress levels – many are quick to proclaim the exact opposite. What can be said for certain is that attitudes towards online entertainment have shifted considerably over the last decade or so. Nowadays besides reading a book or listening to a record almost all aspects of entertainment do or at least can involve an online aspect. The good news is that the evidence is growing that online entertainment can actually provide some relief from stress.

Escapism Is Key To Lowering Stress Levels

Let’s face it – modern life can be extremely stressful. While we may have different stresses to those of our ancestors, the world has never been more complicated. Every day people are bombarded with information both at work and play, with it seeming that society puts ever more demands upon our time and attention. Gaining a sense of relief from this pressure is what entertainment is ultimately all about. That special song, engrossing movie, attention grabbing TV show – all of these allow for people to feel a temporary sense of detachment from their daily worries.

Escapism has always been the key to lowering stress levels and it takes many forms. Nowhere is this more the case than when it comes to online entertainment.

How Playing Online Games Lowers Stress Levels

Modern games – be they for money or free play – have caught an entirely new market in recent years. Largely this is thanks to the ever growing take-up of people playing games on their mobiles, alongside ever improving production values. For example, players can enjoy Royal Vegas Australia’s massive selection of casino games with the timeless escapism of exciting slots games. There’s such a range of games to play at Royal Vegas casino that are specially configured for smartphone users – and best of all they can be played anywhere!

It’s not just casino games that have been shown to reduce stress levels. There’s tens of thousands of online games which people can participate in, and compete against, other players from across the globe. There’s no doubt that this social aspect of engaging with strangers is a fascinating new trend in entertainment, and a key reason why so many of the major console games now focus primarily on their online modes. After all the benefit of playing with people online is that it’s completely without restriction or recourse – people can behave as they wish to, and contribute as much as they wish towards the game they are sharing.

Returning to the online casino games as one of the leading examples of this. Online poker has been around a long time, and one of the reasons why it has gained such popularity is because of the social aspect. Interacting with other players from across the globe is an incredibly relaxing and liberating way to spend some leisure time. Interestingly and thanks to the rapid improvements in technology the major online casinos such as Royal Vegas are now focusing 90% of their development upon the social element of their games. More and more often you’ll see tournament promotions that encourage regular repeat play with a community aspect.

Alongside poker this kind of anonymous community has also long been the preserve of online bingo halls. Of course bingo has always had a strong social aspect, and the developers of these kinds of gaming sites knew that they had to develop this feature from the very beginning. There’s no reason why this kind of community shouldn’t be transferable to slots and other casino games – and expect to see massive developments in this over the very near future. After all, there’s few better ways to chill out and lower those stress levels!

Easy Ways to Keep Your Older Car in Great Shape 

These days, many people are holding onto their older cars for longer periods and shunning a visit to the new car showroom. One of the main reasons is that new cars are expensive and not everyone can afford a high monthly payment.

However, there are other things to consider before you decide to do what it takes to keep your older car on the road and running well. Sticking to a maintenance schedule and taking on the bulk of the repair bills might not be for everyone, and there is a certain level of dedication that must be present to be sure that your older car stays healthy and happy. 

If you’re weighing the pros and cons of keeping your old car or buying a new one, check out this list of easy ways to make sure that you keep your older car in great shape, allowing you to possibly save some money while doing so. 

1. Regular Maintenance 

Sticking to a maintenance schedule is crucial for any car, but it’s even more important if your car has a few birthdays under its belt. The most important aspect of a maintenance schedule is to make sure your car’s fluids are regularly changed.

Your engine’s oil, transmission fluid, power steering fluid, brake fluid, and coolant are all key components that allow your engine to run properly, as are the filters that accompany them. If any of these fluids fall below required levels or become dirty your engine can suffer for it, even if you’re not driving your car. 

Consult the owner’s manual for your car to determine the recommended intervals for changing these fluids and stick to it. This is the single most important thing you can do to extend the life of your car. Other items that need to be checked and regularly maintained are belts, hoses, switches, and joints.

2. Drive With Caution 

Of course most drivers are cautious on the road, but potential hazards like fender benders aren’t necessarily what you should be looking out for. It’s your everyday, standard driving that cause the most wear and tear on your car, but there are ways to be more careful about how you drive. 

 Avoid sudden acceleration whenever possible, and the same goes for hard and fast braking, unless it’s to avoid an accident. Also try to avoid rough roads and potholes, the likes of which can cause damage to your undercarriage that might not be easily spotted. This is not to say that you have to baby your car each time you drive, but a little caution goes a long way. 

3. Wash Me 

Car WashWashing your car regularly is about much more than outward appearances; a clean car will actually last longer than one that’s coated in dirt and road grime. Your car’s paint does more than just make your car look nice; it also protects the metal underneath from rust

Additionally, if you live in a part of the world that sees a great deal of snow, which means salt on the roads, then you need to wash the undercarriage of your car too. The salt can wreak havoc on the metal in your engine and other key components of your car’s drivetrain. During the winter months make sure to thoroughly clean every part of your car at least once a month, or more often, if you drive on salty roads on a daily basis. 

4. Set up a Repair Fund 

While keeping an older car as long as possible does mean saving money, you can’t expect to go the whole time with no repair bills.  Repairs will be needed from time to time no matter how well you care for your car, so it’s wise to be prepared for that eventuality. One of the best ways to mitigate surprises is to separately put money away in a savings account that will only be used for car repairs.

It’s also wise to have a great mechanic you trust, and to consider buying used parts for car repairs. Your mechanic will likely be able to spot some issues before they become bigger problems, and by utilizing used parts and components you will save more money than if you opted for new. 

Saving money is always important, but when it comes to your vehicle, which has the potential to cost you thousands of dollars at a moment’s notice, keeping those dollars in your wallet becomes even more important. Pay more attention to how you drive, stick to a maintenance schedule like glue, keep your car clean, and make sure that you have a plan in place for the times when repairs are necessary. These steps, plus a little common sense, will have your odometer effortlessly ticking higher and higher before you know it. 

How to Save Money on Your Water Bill

As the summer months approach, unless your climate area is fortunate enough to rain in the morning every day, giving your grass the needed watering per day, there is no way around running the sprinklers.  While this can inflate your water bill to maybe even double the amount, now would be a good time to evaluate how much water you are using on a daily basis and try and make the necessary cuts.  Like anything else, saving a little a day will add up over the course of the week, a month, let alone your quarterly water bill.  Here are a few quick tips to help jump start the summer months with a few extra dollars in your pocket.

Stop Leaving the Water On

What may be common sense, the longer the water is running, the more money is racking up on your water bill, but you would be surprised how much you are actually wasting.  Do you run the water the entire time you brush your teeth?  You probably do, and besides rinsing your tooth brush and mouth out is really only time the water needs to be running, so most of that is waste.  Same idea goes with handwashing dishes.  When it comes to washing, as nice as it is to stand there and enjoy a nice long hot shower, you should limit the number of times you actually do that and stick to just getting in, cleaning, and getting out, limiting to under 10 minutes.

Get a Rain Barrel

Sure that may sound like a hipster thing to do, but a rain barrel is actually a smart way to catch the rain water to use for watering flowers or gardens, without inflating your water bill and reducing the amount the drainage into the sewers.  Especially in April and May when it seems like it rains most of the week, will be a good time to capture rain water to last you most of the summer.  Try it, you will like it.

Run Only When Full

Running only when you have full loads of dishes and laundry will reduce the number of gallons, and dollars, spent.  Sure you can adjust the size of the wash load for your clothes, but it still takes plenty of gallons to wash and rinse so unless you really need that one item, wait until the laundry basket is full.

I know that saving money on a water bill sounds like a trivial amount of money in the grand scheme of things. However, if you start thinking small, it can lead to substantial savings. First it’s the water bill, then it’s the electric, and eventually the heating bill. If you continue to make efforts to save money across the board it will eventually add up to a sizable chunk of money that can in turn lead to an extra vacation a year, or even investing for your future. I would take every dollar you could and invest for a secure retirement one day. Look towards Banc De Binary and their availability of offerings regarding binary options trading and what it can do to provide you with a secure future.

Making Your Office the Perfect Work Space

As working adults, most of us spend up to and even more than 40 hours a week in our work space. Now let’s take a minute to think about that. What a statistic! It is surprising how much time we spend working to make a living. The time spent in our work space is significant compared to the time NOT spent in our work space. By now (adulthood, career, etc), most of us have realized the importance of making ourselves feel comfortable in our own homes as our living space is where we spend a huge chunk of our time. Why not feel exactly the same about our work space? It is, after all our second most time consuming space.

One of the necessary factors in creating the perfect work space is organization. In order to have an organized office we need to consider furniture, especially the desk. What is an office without a desk? A large desk with drawers for filing and space for working is a must as it is the key to us keeping organized. You would be surprised at how something as simple as desk space and storage can contribute to work efficiency.

Let´s discuss the most imperative thing when it comes to our perfect work space. Ergonomics!Many of us become so consumed while working that we lose sight of how incredibly important it is to maintain healthy posture. In fact, when we are not careful we can often times injure ourselves by spending endless hours in an inappropriate chair. What better way to take care of ourselves than to purchase the most comfortable, yet ergonomically sound chair. There are many chairs on the market these days and you can find a number of options at Office Depot.

Last but not least, the personalization of our office space is the icing on the cake. By placing pictures of family and friends, or maps of the world for travel, books, art etc. in our office, we not only create a more comfortable space, but we are surrounding ourselves with reminders of the most important things in our lives. The very reasons why we spend those long hours working. It all pays off in the end, especially if you have the perfect work space!

Shopping Online in Canada

Online shopping is not a new notion, nor is it merely an option for cheapskates anymore, especially in this century. However, though many people shop online, not many know what online shopping is or what the proper definition for it is. Simply put, online shopping is the process where a person directly buys goods/services over the internet. Therefore, regardless of what you buy or where you have bought it, provided you have done so over the internet, you have done what is referred to as online shopping. It is a form of Electronic Commerce where a business can sell to a consumer (Business –to-Consumer) or where a business buys from another business (Business-to-Business).

The one thing that is absolutely true is that for you to be successful while shopping online is that you need to know or have specific places where you do your shopping from. The fact that almost every one today is doing their shopping online mans that the business has gotten so many people involved in it, some of whom are not so genuine. Therefore, for you to ensure that you get the best services, you also need to ensure that you deal with the right merchants. There are a number of top Canada online shopping sites that you can deal with, but there are certain things that you should look out for in a good merchant. One of these is discount shopping sites or coupon sites Canada. This is because such sites will help ensure that you get the best products at prices that you can afford. The reason why most of us prefer to shop online is because of the reduced costs, so the lower the cost, the better the site, provided the products that are being offered are of the right quality.

Something else that you should watch out for are online businesses that accepts credit cards. Many people today do not carry cash; statistics indicate that on average a person carries at least four credit cards thus indicating that most consumers prefer paying by credit card. On addition, many businesses for accountability purposes prefer to pay with credit cards. With such a business, all you will have to do is have your credit card details on hand, know what you want to purchase and you will be good to go. However, you should also ensure that the site to which you are providing your details is one that you can trust to keep your details safe and one which will not share them unnecessarily.

The major aim of online shopping is to offer consumers a faster and more effective shopping experience thus emphasizing the importance of shopping sites online in Canada. With online shopping, you get everything you need without having to go through so much trouble.

Dining Out and Saving Money

Nothing feels more like a punch to the gut than realizing your restaurant tab chewed quite an unexpected hole through your budget. When it comes to dining out, there are countless money traps disguised as harmless additions, and being a cheapskate can help you keep within budget. To name a few, this post contains the top 3 to-don’ts that will help save you money when dining out on a budget.

 

Ordering More Than You Can Eat.

Most every restaurant offers a wide variety of dishes with tantalizing menu descriptions that are more than twice the size of a regulated portion. This results in a lot of food – and money – wasted.

To avoid spending money on food that will inevitably end up in the trash, don’t order more than you can eat. Instead of ordering an array of appetizers, entrees, and sides, order one dish at a time. You can also order meals to share with someone at your table; not only will this guarantee an empty plate, but it will also cut your total in half if you’re sharing the price as well!

 

Chugging Your Money.

The amount restaurants charge for drinks can add a heavy weight to our already heavy total. Instead of drinking your money, request a glass of water instead of a soft drink, which costs an average of $3.00, or an alcoholic beverage that can easily tack on another $7.00. Whatever you do, beware of the super duper, frozen, fruity, iced tea/slushy/smoothie/milkshake specials loaded with additional charges and tossed into a blender to justify charging another extra dollar or two.

 

Paying Full Price.

If you could save a little extra money on anything, why wouldn’t you? As far as dining is concerned, there are countless possibilities to save money with discounted gift cards and coupons. You just have to know where to look!

Groupon – the leading company in supplying outstanding coupon codes – has recently developed a very useful restaurant directory called, Groupon Pages. This is a compilation of restaurant listings in your area that includes great deals, informative details, and reviews! Take a peek at this Groupon Page for The Emerald Restaurant in Austin, TX.

Don’t throw your money away with wasted food, don’t chug your money in alcohol or restaurant specials, and hunt for deals and discounts before you step out to dinner. As long as you abide by these three guidelines, you’re sure to save a considerable amount on your next meal!

Windows 10 Universal Apps – Why are They Important

Microsoft has deployed its first batch of the Windows 10 on PCs, as a first step toward going universal – running the same OS and the same apps across all of its devices. The new OS is all shiny and fancy, as you might have expected, but it doesn’t change the user interface in any radical way, like Windows 8 did, but instead returned to the desktop and UI familiar to us all. I’d even go so far as to say that switching from Windows 7 to Windows 10 will be easier than from XP to 7. Some who have made the move say that the two versions of the OS are too similar to be true.

Perhaps the most important news about Windows 10 is its introduction of a new concept, the Universal App. I find the choice of the name a bit off, though – for an app to be truly Universal, it should run not just on all editions of Windows 10, but on previous versions of Windows as well. But hey, it was them, not me, who gave the apps this deceptive name. But back on track: Universal Apps will run on all editions of Windows 10, from the one powering the Xbox One consoles to the one running on phones and tablets. And this is a more important thing than you might think at the first sight.

First of all, let’s count: you can deploy your apps on an increasing number of desktop devices quickly. Last week the number of PCs running Windows 10 has grown over 25 million worldwide, not counting the pirated copies of the OS (which is already spreading, mind you). And if you take a loot at the Windows Store (the new one, under development), you will see the importance of the new kinds of apps for the future.

1. CPU support

The new apps will run on all platforms. Desktop and portable computers are using x86 and x64 processors, while mobile devices like tablets and smartphones are powered by CPUs based on the ARM architecture. The Xbox One console has an x86 CPU, meaning that your apps will run on that, too, and the HoloLens is most likely to be based on one of the above architectures.

2. User interface

With Windows 10 running on a whole range of devices, you won’t have to create a separate app for every platform – you will be able to do all the under the hood works once, and simply create an interface for smartphones, tablets and desktops. This will cut the time needed to deploy an app on various platforms.

3. Re-use code

Microsoft is making it easy for iOS and Android developers to deploy their apps on Windows 10 / Windows Phone through two new SDKs built with this purpose. Developers will be able to use their existing C++/Java/Objective C code to deploy Universal Apps on Microsoft’s platforms, use its services like Cortana, Xbox Live or live tiles.

4. Load websites inside apps

A great innovation, which “marries” the web with apps: developers will be able to access their websites from inside a Universal App, make use of notifications and in-app purchases, and list their apps (websites) in the Microsoft Store.

This will be a great thing for gaming platforms like the Royal Vegas online casino, allowing their users to access their 300+ excellent games directly from their app on desktop, or their over 100 mobile games from their appropriate browser-based platform. Besides, users will get notified of their daily specials and promotions just like they were software updates or incoming messages. And the Royal Vegas Casino has a lot to inform its players about. Its game library – currently having over 700 titles in its downloadable suite – is growing by at least one, but usually two or three new titles each month. Besides, the Royal Vegas offers some of the most interesting – and mouthwatering – promotions each month, offering its players the chance not just to win serious amounts of cash, but also real life prizes. One of their biggest was a 7 day Caribbean cruise for two, a promotion that returns year after year. Not to mention the special offers for existing players, that puts free cash in their pockets, and the tournaments in which they can enroll in to win even more prizes at the end of the day.

It is in Microsoft’s best interest to get more developers to deploy their content on their new platform. Through Universal Apps, mobile-first developers will have a quick and easy way to deploy their mobile apps on millions of desktops, no matter on which mobile OS it was originally built for. We will likely see previously iOS exclusive apps appearing on Windows 10 powered desktops, and Android-first releases making it on Windows 10 desktops before iOS. Which is a good thing – diversity is always a good thing. While Windows Phone might have a very small market share at this time – only under 3% of the smartphones are powered by this OS – if you also count all the desktops running Windows 10, it will be much more profitable to build Universal Apps, conquering new devices all over the world.

Quick Tips to Green Up Your Life

Whether or not you believe in the science of climate change you can probably agree that we, as a species, need to do more to respect our planet and lead more sustainable lifestyles. After all, we only get this one planet. And, as much as we all love Battlestar Galactica and Star Trek, we’re still very far away from being able to explore the universe the way humans in science fiction do.

So where do you start? How do you live a more sustainable lifestyle? Here are some tips to help you do exactly that.

Cut Back on Fossil Fuels

Nobody–at least, nobody in this article–is going to tell you to stop using fossil fuels altogether. That would be crazy! Very few people can afford to take themselves entirely off the grid. Instead, we’re just going to tell you to reduce your dependency on them.

For example, if you live in a deregulated energy market you could switch to a power provider that uses renewable resources. You can track them down through a local energy comparison website.

If your local energy market is regulated, don’t worry! Most energy providers now have an opt-in system where customers can choose to pay a slightly higher price to have their power delivered from renewable sources instead of standard fossil fuels. Opt in! The rate hike is relatively small.

Beyond this, start using your body instead of your car! Walk to places within a mile of your house. Use transit if your city has it or a bike for places that are further away. Save your car for when you need to haul large quantities of things from one place to another.

Recycle

Most of us know that we should be recycling our cans and our bottles. Those are not the only recyclable materials out there! In fact, most things you buy these days are able to be recycled. If you’re not sure what should go in the recycling bin, call your local recycling center and ask for a list. Your city will also likely provide a list of what they’ll pick up for you.

Beyond the basics of sending recyclable plastics out to a center, look for ways to recycle goods within your own home. Most people are already in the habit of the plastic tubs and jars in which food is packaged. Look around for other ways to recycle. For instance, that sock that has a hole in it? If you don’t know how to darn it up, turn the sock into a dust rag! Old shirts can be cut up into rags as well. There are lots of ways to reuse and recycle household goods.

Reduce

Reduce the amount of waste you produce. If you’re looking for ways to recycle within your home you’re already halfway to this goal, the primary aim of which is to reduce our dependencies on landfills. One of the best ways to do this is to start composting. Tossing your organic produce onto a compost pile drastically reduces the amount of trash you throw out every week. If you live in an apartment, you can start a small worm bin or you can donate your compostable items to a local composter.

With the exception of food, you can buy pretty much everything you need secondhand (though we don’t recommend going this route with mattresses or upholstered furniture–unless you plan to break them down for other uses). Instead of buying new clothes and furniture, scour thrift shops and the Internet for what you need. You’ll spend way less on secondhand items than you would on brand new and you reduce the amount of waste being produced by your family.

Donate and Give Away

Instead of just chucking your old or broken items into the trash, why not donate them to charity or give them away to people who need them? There are ways to donate almost everything you own, from old computers to furniture. Even broken down toys and furniture can be stripped for parts by someone. Check around your local metro area for rebuilding shops like this one in Portland and send your stuff there instead of throwing it away.

These hints likely all seem really basic but trust us: basics are the best place to start. Once you’ve gotten used to reducing and recycling, you can move on to the bigger things like harvesting rainwater, installing solar panels, etc.

How to Write Product Descriptions Like a Pro

Whenever you sell any type of product or have a blog, you have seconds in which have to be used to convince someone why they should make a purchase or keep reading. You need to get your product description right in order to do this. You can hire a product description writing service or you can tackle it yourself.  We believe that writing compelling copy is the key

Here’s how to write product descriptions like a pro.

Read the Best Copy

You can’t write a description until you know how the experts are doing it. Look at your chosen field and find the best-sellers. Using Amazon is an ideal method to find the best-sellers in your category. If they’ve reached the list of best-sellers they’re doing something right.

Beware of the Competition

It’s always good to know what your competitors are doing, but you don’t want to focus on them too much. You have to be careful of always looking at the competition because you could find yourself in a situation where you’re copying what they do since it’s the safest course of action to follow.

How can you be original when all you’re doing is copying word-for-word what your competitors are?

Cut Down

Instead of writing a 50-word product description immediately, write what you want. It doesn’t matter if you produce a 500-word story about how smooth the materials are or how the product is created in detail. It’s always easier to cut everything down.

Write a long-form piece of copy and cut it down by extracting all the major points from it, which is what will form the meat of your 50-word product description.

Finding the Narrative

Here’s a step-by-step guide for coming up with ideas.

  1. Brainstorm the angles you can take.
  2. Walk away and return to the list for another session.
  3. Speak to someone you trust about your ideas and ask for their ideas.
  4. Begin the first draft.
  5. Review what you’ve written.

If what you come up with isn’t good enough, start this process all over again.

Grill the Manufacturer

If someone hands you a product you need to write copy for, the specifications provided by the manufacturer aren’t enough. They give you the bare facts about the product and nothing else. There’s no soul to these statistics.

Ask the manufacturer to talk to you about their product. Get the facts from a human and you’ll discover the heart behind the product. This is what you need to bottle and present to potential customers.

Does it fulfil a Need?

Talking to someone about a new washing machine is fine, but it must fulfil a need. If it does not nobody is going to buy it. Your number one priority is to convince someone they have to have this product now.

Think about what a new washing machine would do for someone. Weave these benefits into the copy and you will always get better results.

It Takes Practice

It always takes practice to get this right. Writing an enticing product description requires a lot of time and effort. Multiple drafts are often needed to find the best words for the job.